I didn’t have an established audience on Amazon to work with, but every time I went live, a few copies sold. I even used it as a test to sell copies of my book. Amazon Live is turning the register regularly for many creators. TikTok and youTube are already deep into live commerce features.

consumers said they are interested in live shopping experiences on social networks. Consumers are expressing interest in live shopping, too. Live streaming videos reach almost 30% of all consumers worldwide. They can also present more ads to you the longer you’re on the site.Īccording to Statista in 2020 consumers spent 482.5 billion hours on live streaming apps. Your more likely, then, to satisfy the site’s need to present better user statistics which means they can sell more ads. It makes the social network experience stickier.

They even force feed pop-up notifications on you to tell you when someone you’re following is live while you’re there, hoping you’ll come over and watch. The social network sites prioritize live video content over anything else in their algorithms. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. Live streaming is becoming more and more popular for both creators and brands today.

The social network watch online